My wife and I own and operate a farm that was established by my parents in 1961. I have been growing greenhouse vegetables for over 40 years and am proud of the quality we produce and package. We have always had local marketers vying for our product season after season to sell to their customers.
With our three sons entering into the operation as third generation farmers, it was time to take the next step and market our own product. In 2017 we formed our marketing company, TriSon Farms International Inc. Whose purpose was to sell the produce that we grow on our farms under the TriSon Farms brand. With a lot of hard work and long days, we soon found ourselves overwhelmed with the rapid growth of the company. And it soon became clear that even though we have a knowledgeable background in farming, marketing was a totally different business. We needed help to go forward, from corporate structure to the proper flow and allocation of the accounting ledgers.
After interviewing a number of consultants, we brought on board Thrive Strategic Business Solutions Inc. Right from our initial interview, Mr. Geoffrey de Liberato asked all the right questions to familiarize himself with not only what we do, or trying to do, but where we want to be.
After spending time interviewing our team, observing the day to day operation, and the flow of receiving produce from the farms to the final sale of the finished/packaged produce, he presented to us an in-depth report.
We have now implemented his strategies. From corporate structure, where everyone on our team knows what their position encompasses and how to carry out their duties, to a detailed accounting process that tracks our numerous commodities that we grow, pack & ship on a daily basis. And most importantly an accounting system to properly and accurately track receivables and payables.
We have launched an enterprise resource planning system (ERP) that Mr. de Liberato was instrumental in assisting us with.
Going forward, as we expand our procurement of product and increase sales, we will look to Thrive Strategic Business Solutions Inc. for guidance and consider him a member of our TriSon team.